In today's world, the export and export power of a country is considered as the main factor involved in the economic progress of that country, and in the meantime, manufacturing companies can improve their export performance by increasing their marketing capabilities.This book conces with the effect of marketing capabilities on the export performance for dairy products. Marketing capabilities include product improvement capabilities, distribution capabilities, pricing capabilities and sales development capabilities. Each of these factors alone or collectively can affect the export performance of the company and its products, but the important point is that competitive strategles and exteal factors also interfere in this process, which is described in details in the book.http://mojak.ir/product/%d8%aa%d8%a7%d8%ab%db%8c%d8%b1-%d8%aa%d9%88%d8%a7%d9%86%d8%a7%db%8c%db%8c%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a8%d8%b1-%d8%b9%d9%85%d9%84%da%a9%d8%b1/

In inteational trade and export, initiatives in negotiation, including negotiation skills and market intelligence, are very important factors in the success of companies. Also, promotion of initiatives in product development, sales promotion, distribution and after-sales services increases bargaining power. And it can affect export performance. These important topics are discussed in this book.http://mojak.ir/product/%d8%a7%d8%a8%d8%aa%da%a9%d8%a7%d8%b1%d9%87%d8%a7-%d8%af%d8%b1-%d9%85%d8%b0%d8%a7%da%a9%d8%b1%d9%87-%d9%88-%d9%82%d8%af%d8%b1%d8%aa-%da%86%d8%a7%d9%86%d9%87%d8%b2%d9%86%db%8c-%d8%a8%d8%b1/